Quantity vs. Quality
Last night we hosted Mike O'Neil from Integrated Alliances to teach a seminar for Bard Center students and alumni. Mike does training for people who want to better maximize their networking potential on LinkedIn. He had lots of specific and actionable advice for building a better LinkedIn network. My profile is improving but I'm still missing some of the personalization features recommended by Mike (you can see some on his profile).
As you can tell, Mike is a big fan of quantity and increasing the number of people to whom he is linked. He does not personally know and has not met many of his connections.
I'm one of those quality driven LinkedIn users. Do I know, like and respect the person to whom I'm about to link? The answer has to be yes to these questions before I will send out a request.
What about you? Is quantity or quality an either-or scenario or does having a large quantity of links promote networking quality? Mike suggests that if you are associated with a large network that it is more likely that you will be 2 or 3 degrees of freedom away from the person you really want to meet. He has a point.
I learned some fun things that I did not know about LinkedIn last night. First, groups, where did those come from? Look for the Bard Center for Entrepreneurship group to be formed soon. [Edit: LinkedIn approved my new group! If you are Bard Center affiliate (student, alumni, faculty, staff) you can join here.] I've been posting frequently on the blog run by my Alumni Association to keep people informed about upcoming news and events but I'd like to do more. I think a LinkedIn group would be a terrific way to get and kept everyone (students, alumni, faculty and advisory council members) connected.
Also, there is a hard cap on how many people you can directly invite to join your network. I did not know this. This is not an annual cap. This is a life long cap. After you hit this limit you must ask that those people who have not run out of invites request to link to you if you'd like to connect to more people. Even for paying members, it sounds like LinkedIn is reticent to grant more invites. I'm a very long way from the cap.